Image of young person cold calling an employer for work

Cold Calling Employers for Jobs

Being proactive with your job search is the key to success.  Being proactive means learning the art of cold calling employers. The hidden market as it is sometimes called, refers to jobs that are not advertised.  These jobs are filled through word of mouth or direct recruitment.  Some estimates put the hidden job market as high as 80%.  Even if this estimate overstates the actual figure, the message is still relevant, the majority of jobs are not advertised.

You need to learn the art of cold calling .  Cold Calling simply refers to the practice of making an initial contact with someone with whom you have not had a previous contact.  In this short video from the Job Channel Network you will get some tips on the art of cold calling.

Cold Calling will take a lot of effort and courage. The challenge will be making sure the employer knows that you are genuine. There are now so many government obligations on job seekers to make approaches to employers, that many are jaded by the volume of contacts, so you need to really stand out.

Prepare for your Cold Calling experience

Undertake some preparations and do some research on the business before making phone or face to face.  First, check that you are suitable for some of the jobs the business has to offer. Second, gather information on the business, what it does, its Values and its operations.  This information will be used when you make contact to demonstrate that you understand the business. Finally, your resume and referees are current before making contact, as you may be asked to provide these immediately.

If you are visiting in person, check that you are calling in on the employer at a convenient time.  Think about potentially busy times for the business and avoid these, for example cafes at lunch time or offices first thing in the morning. Always check with potential employers when you make contact if it is a good time to talk to them.

If the employer states that it is not a good time, ask when would be a better time. Thank the business owner for their time,  leave your resume and mention that you will check back with them when they have more time. Always follow up on your commitment to come back.

Cold calling is the first stage in the sales process and the thing that you are selling is you. Make sure that you are positive, polite, confident, considerate of their time and willing to engage in conversation. You may want to check out our post on building confidence.

Cold calling can be challenging, so prepare in advance; do some research on the business, prepare a script and rehearse it so it comes naturally.

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